Social Media That Sells: Build Traffic, Leads & Online Funnels

---

Most business owners chase followers. The ones who win chase engagement, because followers don’t buy. Engaged communities do.

Join Jocelyn Ho of Rare Plant Fairy and Jason Brown of The Brown Report, alongside Detroit entrepreneurs Brian Cole and Alexis Cole, for a no-fluff learning event built to help you turn attention into revenue.

Jocelyn Ho did over $1M in organic sales before she even had a website.
No ads. No funnel. Just Instagram and private Facebook groups, where customers typed “sold” in the comments and she shipped from her guest bedroom. She grew an audience of 250,000+ followers, was invited by Meta to share how she did it, and will tell you why followers were never the point. She’ll teach you how to build a real community, drive engagement that converts, and turn an audience into buyers—without paying for reach.

Jason Brown of The Brown Report brings the other half of the playbook: paid traffic, search, and conversion. With a combined audience of 130,000+ across YouTube, Instagram, and Facebook, Jason will show you how to use paid ads, funnels, and search-driven strategies to generate leads and close sales on demand.

Brian and Alexis Cole bring a grounded, real-world perspective from building and growing businesses in Detroit, sharing insights on how authentic connection, brand presence, and community engagement translate into real growth locally and beyond.

Together, they’ll show you how to:

• Build an audience that actually buys, not just scrolls
• Move past vanity metrics and focus on what drives revenue
• Use organic content to create trust and demand
• Layer in paid ads and funnels to scale what’s working
• Convert attention into leads, customers, and revenue

This event is for entrepreneurs, creators, coaches, consultants, and service-based business owners who are done guessing and ready to use social media with a clear, proven strategy.

Come for the tactics. Leave with a system.