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DTSTART;TZID=America/Detroit:20260526T130000
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UID:58848-1779800400-1779811200@eodetroit.com
SUMMARY:Social Media That Sells: Build Traffic\, Leads & Online Funnels
DESCRIPTION:Most business owners chase followers. The ones who win chase engagement\, because followers don’t buy. Engaged communities do. \n\n\n\nJoin Jocelyn Ho of Rare Plant Fairy\, Jason Brown of The Brown Report\, and Brian and Alexis Cole of The Cole Life for a no-fluff learning event built to help you turn attention into revenue. \n\n\n\nJocelyn Ho did over $1M in organic sales before she even had a website. No ads. No funnel. Just Instagram and private Facebook groups\, where customers typed “sold” in the comments and she shipped from her guest bedroom. She grew an audience of 250\,000+ followers\, was invited by Meta to share how she did it\, and will tell you why followers were never the point. She’ll teach you how to build a real community\, drive engagement that converts\, and turn an audience into buyers\, without paying for reach. \n\n\n\nJason Brown of The Brown Report will take you behind the scenes of a million-dollar funnel and ads strategy. He’ll break down one of his highest converting online funnels\, how to turn strangers into customers for just $5 a day\, and why every business should have a 24/7 automated sales rep. \n\n\n\nBrian and Alexis Cole of The Cole Life have built a community of 1.8M+ followers and partnered with major brands including Amazon\, Walmart\, and Disney. They now help businesses elevate their digital presence through intentional strategy and storytelling. In this session\, they’ll share how to use authentic content and storytelling to grow brand awareness\, connect with your audience\, and convert them into loyal customers. \n\n\n\nTogether\, they’ll show you how to: \n\n\n\n\nBuild an audience that actually buys\, not just scrolls\n\n\n\nMove past vanity metrics and focus on what drives revenue\n\n\n\nUse organic content to create trust and demand\n\n\n\nLayer in paid ads and funnels to scale what’s working\n\n\n\nConvert attention into leads\, customers\, and revenue\n\n\n\n\nThis event is for entrepreneurs\, creators\, coaches\, consultants\, and service-based business owners who are done guessing and ready to use social media with a clear\, proven strategy. \n\n\n\nCome for the tactics. Leave with a system.
URL:https://eodetroit.com/event/social-media-marketing-with-jocelyn-ho-the-rare-plant-fairy/
LOCATION:Michigan
CATEGORIES:Learning
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DTSTART;TZID=America/Detroit:20260617T153000
DTEND;TZID=America/Detroit:20260617T180000
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CREATED:20260505T184841Z
LAST-MODIFIED:20260519T161453Z
UID:58870-1781710200-1781719200@eodetroit.com
SUMMARY:From Ann Arbor to a $1.5 Billion Exit: In the Boardroom with Don Hicks
DESCRIPTION:Description : \n\n\n\nJoin EO Detroit for an exclusive “In the Boardroom” evening with Don Hicks — an intimate\, behind-the-scenes conversation with one of Michigan’s most successful entrepreneurs and visionary founders. \n\n\n\nThis is not a keynote. It’s not a presentation. It’s a rare opportunity to sit in the room for a real conversation with the founder behind one of only two unicorn companies ever built in Michigan. \n\n\n\nDuring this high-impact two-hour conversation and Q&A\, Don Hicks will share the story behind the rise of LLamasoft — from startup to a global supply chain technology powerhouse that ultimately reached an approximately $1.5 billion acquisition. \n\n\n\nYou’ll hear the real story behind scaling at the highest level:the wins\, the pressure\, the pivots\, the leadership lessons\, the risks\, the failures\, and the decisions that shaped the journey from founder to unicorn. \n\n\n\nDon Hicks is the founder and former CEO of LLamasoft\, the groundbreaking supply chain modeling and analytics company that transformed the industry through advanced technology\, optimization\, and innovation. Today\, he serves as Founder and CEO of Optilogic\, a next-generation AI-powered supply chain design platform helping organizations build smarter\, more resilient businesses. \n\n\n\nBeyond technology\, Don is also the Managing Director of Multiverse Investments and proprietor of Blue LLama Enterprises and Blue LLama Jazz Club in Ann Arbor — blending entrepreneurship\, innovation\, hospitality\, music\, and culture into one unforgettable experience. \n\n\n\nThis event combines elevated conversation\, exceptional atmosphere\, dinner\, and live music for a uniquely curated EO Detroit experience. \n\n\n\nFollowing the conversation and Q&A\, members will transition directly into dinner\, networking\, and an evening surrounded by the energy of live jazz and meaningful connection. \n\n\n\nIf you’ve ever wanted an honest look inside what it really takes to build something extraordinary — this is the room to be in. \n\n\n\nCome for the conversation. Stay for the experience.
URL:https://eodetroit.com/event/in-the-boardroom-with-don-hicks/
LOCATION:Michigan
CATEGORIES:Learning
ATTACH;FMTTYPE=image/jpeg:https://eodetroit.com/wp-content/uploads/2026/05/Don-Hicks.jpg
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