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DTSTART;TZID=America/Detroit:20240910T120000
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DTSTAMP:20260420T135257
CREATED:20240710T172805Z
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UID:58348-1725969600-1725978600@eodetroit.com
SUMMARY:Dr. Marcus Collins – Eat Your Breakfast – Unlock the Influence of Culture
DESCRIPTION:Expand & Evolve Focus: BusinessWhy Attend? To understand the culture of your customers to best serve themDr. Collins is the author best-selling book\, For the Culture\, an American Advertising Federation Hall of Fame Inductee\, the Former Digital Strategist for Beyonce\, a Forbes CMO columnist and University of Michigan Marketing Professor. He will demonstrate how to move people through intimately understanding the inner workings of culture. Whatever the culture segment\, he will discuss: \n\n\n\n• Why culture is more important than demographics/psychographics when measuring customer intent and behavior?• What affect culture has on your business?• What you can do to harness its power to get people to buy/donate/refer/take action
URL:https://eodetroit.com/event/dr-marcus-collins-eat-your-breakfast-unlock-the-influence-of-culture/
LOCATION:Cambria Hotel Detroit\, 600 W Lafayette Blvd.\, Detroit\, Michigan\, 48226
CATEGORIES:Learning
ATTACH;FMTTYPE=image/jpeg:https://eodetroit.com/wp-content/uploads/2024/07/210e0f04-8138-ef11-974f-005056aaa4de.jpg
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DTSTART;TZID=America/Detroit:20240926T150000
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UID:58414-1727362800-1727373600@eodetroit.com
SUMMARY:Scaling Up: Pricing & Compensation with Verne Harnish
DESCRIPTION:Don’t miss the chance to hear from EO Founder and author of Scaling Up\, Verne Harnish! YPO Gold Motor City Chapter has invited EO Detroit to take part in this event. Verne will dive into strategic pricing and compensation insights that have helped businesses multiply revenue and profitability. \n\n\n\nPricing & Compensation are two of the most important strategic decisions a leadership team will make. Two sides of the same psychological coin and getting each right can add hundreds of percent to the top and bottom line of a company. Yet neither gets the attention or thoughtful design they deserve. \n\n\n\nKey Takeaways from Verne Harnish’s Keynote:  • Proven pricing strategies for both B2C and B2B businesses    • How to outsmart low-ball competitors    • The five principles of compensation design that can turn your largest expense into a competitive advantage
URL:https://eodetroit.com/event/scaling-up-pricing-compensation-with-verne-harnish/
LOCATION:Huntington Tower\, 2025 Woodward Avenue\, Detroit\, Michigan\, 48226
CATEGORIES:Learning
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