Matthew Pollard: Build Your Story Playbook

What if you sales team could have an instant advantage over all your competition?  What if you could quadruple appointments, shorten sales cycles, and skyrocket profits, all through the application of one powerful technique? If your sales team needs this kind of an edge, this workshop provides the breakthrough you’ve been looking for.

Matthew presents the science of storytelling as documented by Harvard and Stanford researchers and explains why story is fundamental to a winning sales process. You’ll hear about his real-life clients – some painfully introverted, some needing to get hyped up on coffee to make the day bearable, some with sales in their DNA and thinking they were already doing everything right. All of them not only lowered their stress around selling and learned to love the process, but also increased closure rates as much as 400-1000%. 

1. Learn the exceptional power of story, its use in gaining trust and credibility and its effectiveness at sidestepping objections
2. Uncover the secret to crafting laser-sharp true stories that make prospects say, “I want that!”
3. Discover the secret to creating your sales department’s story playbook, rapidly reducing sales cycles, increasing closure rates, creating a sales culture of teamwork and excitement and instantly making both your new and seasoned salespeople more effective.

For EO Detroit Members, Accelerators, Strategic Alliance Partners and one Key Executive or guest.

To learn more about award winning speaker and author Matthew Pollard, visit www.matthewpollard.com

Event Timeline

10:00 am – Arrival, coffee, networking

10:30 am – Matthew Pollard Workshop, Part 1

12:30pm – Lunch

1:15 pm – Matthew Pollard Workshop, Part 2

3:00 pm – Event ends