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Dr. Marcus Collins – Eat Your Breakfast – Unlock the Influence of Culture
September 10, 2024 @ 12:00 pm – 2:30 pm EDT
Expand & Evolve Focus: Business
Why Attend? To understand the culture of your customers to best serve them
Dr. Collins is the author best-selling book, For the Culture, an American Advertising Federation Hall of Fame Inductee, the Former Digital Strategist for Beyonce, a Forbes CMO columnist and University of Michigan Marketing Professor. He will demonstrate how to move people through intimately understanding the inner workings of culture. Whatever the culture segment, he will discuss:
• Why culture is more important than demographics/psychographics when measuring customer intent and behavior?
• What affect culture has on your business?
• What you can do to harness its power to get people to buy/donate/refer/take action